Access world-class venture building support
Madica is a 12-18 month structured investment program for African startups - especially those that receive a disproportionately small share of venture funding, such as those led by women or by local founders or those that operate outside well-established tech hubs.

We will invest up to $200,000 in participating companies at the beginning of their journey so they can hire the right team and focus on building the business. We will complement this with programmatic support including access to hands-on mentorship by exceptional founders and operators, training and coaching on company building by industry specialists, and targeted interactions with prospective investors to ensure that the continuum of later-stage capital is available as companies grow. 

Applications to the program are open all year round and startups can apply to join whenever they are ready.
We will invest up to $200,000 in exchange for equity ownership in participating companies
Madica founders will join a thriving community founded on the principles of mutual trust, unconditional support and results-oriented collaboration. Successful Madica founders will rely on fellow founders, the Madica team, and the broader Flourish Ventures community to help overcome personal and professional obstacles. Additionally, founders will have access to a world-class panel of mentors, executive coaches, and subject-matter experts to get hands-on support.
Madica participants will receive exclusive invites to attend highly personalized workshops designed to impart foundational skills for scaling their ventures. Founders can also engage in up to four, week-long immersion trips throughout their time in the program. Each trip provides an opportunity to spend quality time with mentors, peers, global investors, and key ecosystem stakeholders.
After completing the program, Madica companies will be introduced to specially selected investors and accelerator programs that can help them take the next leap forward
Madica offers curated tools, training and credits such as AWS, Carta and Salesforce to make starting-up a little easier.
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Peer mentorship and workshops

Peer mentorship: Madica companies take turns to share updates/issues towards their major priorities and receive feedback from their peers

Workshops: Deep-dives into specific functional areas relevant to startup growthInspirational chats: Virtual fireside chats with successful entrepreneurs/operators within the region and globally that can share insights relevant to the growth stage of Madica companies. Some of these events can be opened to the public depending on speaker profile and marketing objectives.

Time commitment
5 hours per month
Bi-weekly (every other week)
Office hours with the Madica/flourish team

Include summary of session details here

Time commitment
Founders schedule as needed
Founders schedule as needed
Who is Madica For?
Madica will inspire and empower mission-driven founders with access to world-class support, resources, networks and mentorship throughout their start-up journeys
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We seek local founders with diverse teams from across the continent



We seek ventures with at least a minimum viable product, ideally with the first few paying customers and those that haven’t yet raised significant institutional capital



We invite founders from all sectors including frontier sectors (e.g. Web3, AI)

Get access to world-class tools for your startup growth
We've curated a suite of tools and credits for Madica companies, to make building a little easier
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What is Madica

Madica is a structured investment program for pre-seed-stage companies in Africa. The program runs for 18 months for each company with an investment of up to $200,000.

What is the vision behind Madica?

Madica aims to address the structural gaps undermining innovation and entrepreneurship across Africa. By empowering mission-driven founders with access to capital, mentorship, and resources, Madica seeks to change the narrative around African startups, lowering risk perception, attracting more capital, and inspiring more founders.

What does the Madica program entail?

We provide our founders with 18 months of structured support through world-class mentorship, executive coaching, peer-to-peer learning, immersion trips, access to global networks and investors, and tools to supercharge their startup’s growth.

Do you have a cohort program?

No, Madica does not operate a cohort-based program. Our approach is tailored to the unique needs and timelines of each startup we invest in, allowing for a more flexible and personalized engagement. This ensures that founders receive the specific support and resources they need to propel their business forward at the right time.

What do you look for in the startups you invest in?

Startups must have an MVP with ideally some paying customers, have raised little or no institutional funding, be operating in Africa, and be led by local founders who are engaged full-time. Madica prioritizes founders who will not be raising funds during the program and for whom a $200,000 investment will significantly impact their goals.

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