Program Perks
Access world-class tools to accelerate your startup journey
We've curated a suite of tools and credits for Madica companies, to make building a little easier
Submit a perk
Amazon - AWS
Cloud & Infrastructure
Hasura
Cloud & Infrastructure
DigitalOcean
Cloud & Infrastructure
Dgraph Labs
Cloud & Infrastructure
Key Ways, Inc.
Coaching & Leadership
Reboot
Coaching & Leadership
LifeLabs Learning
Coaching & Leadership
Gong
Data & Analytics
Caylent
Data & Analytics
Mixpanel
Data & Analytics
Databricks
Data & Analytics
Census
Data & Analytics
Ascend.io
Data & Analytics
Snowflake
Data & Analytics
Cloud & Infrastructure
MongoDB
Data & Analytics
Cloud & Infrastructure
Textio
Diversity & Inclusion
Data & Analytics
Lingo Live
Diversity & Inclusion
Coaching & Leadership
The Center for Women's Voice
Diversity & Inclusion
Coaching & Leadership
Pilot
Equity, Accounting, & Tax
Silicon Valley Bank
Equity, Accounting, & Tax
MainStreet
Equity, Accounting, & Tax
Sage Intacct
Equity, Accounting, & Tax
Cloud & Infrastructure
Panther
Equity, Accounting, & Tax
Cap Table by Figure
Fundraising
Equity, Accounting, & Tax
Carta
Fundraising
Equity, Accounting, & Tax
DocSend & Dropbox
Fundraising
10x Management
Hiring & Recruiting
Data & Analytics
Cloud & Infrastructure
Motive Search
Hiring & Recruiting
Upwork
Hiring & Recruiting
Jack Hammer
Hiring & Recruiting
Coaching & Leadership
Pave
HR & Payroll
Satrix Solutions
HR & Payroll
Greenough Consulting Group
HR & Payroll
Fundraising
Equity, Accounting, & Tax
FutureSense, LLC
HR & Payroll
Coaching & Leadership
TriNet
HR & Payroll
Assemble
HR & Payroll
Data & Analytics
Hiring & Recruiting
Diversity & Inclusion
Shortlist
HR & Payroll
Hiring & Recruiting
Coaching & Leadership
Gusto
HR & Payroll
Hiring & Recruiting
JLL
HR & Payroll
Deel
HR & Payroll
Hiring & Recruiting
Drift
Marketing
Heads Apart Group
Marketing
HR & Payroll
Hiring & Recruiting
Diversity & Inclusion
Data & Analytics
boodleAI
Marketing
Data & Analytics
Customer.io
Marketing
Data & Analytics
ShineX
Marketing
Lilt
Marketing
HR & Payroll
Legalpad
Other
Panther
HR & Payroll
Other
SimpleLegal
Other
Remote
HR & Payroll
Hiring & Recruiting
Other
Very Good Security (VGS)
Data & Analytics
Cloud & Infrastructure
Other
Firstbase
Data & Analytics
Other
Okta
Other
InvestKL - Kuala Lumpur
Other
Ramp
Equity, Accounting, & Tax
Other
Zoom Video Communications
Productivity & Collaboration
Bridgepointe Technologies
Productivity & Collaboration
Equity, Accounting, & Tax
Cloud & Infrastructure
Breakthrough
Productivity & Collaboration
HR & Payroll
Coaching & Leadership
Front
Productivity & Collaboration
Bubble
Productivity & Collaboration
Other
KHOR Consulting
Productivity & Collaboration
Equity, Accounting, & Tax
Kindling
Productivity & Collaboration
Coaching & Leadership
Poprouser
Productivity & Collaboration
HR & Payroll
Hiring & Recruiting
Diversity & Inclusion
Other
Aviabird
Productivity & Collaboration
Figma
Productivity & Collaboration
Segment
Productivity & Collaboration
Data & Analytics
Retool
Productivity & Collaboration
Miro
Productivity & Collaboration
Integral Solutionists
Productivity & Collaboration
Coaching & Leadership
SwingDev
Productivity & Collaboration
Stride Consulting
Productivity & Collaboration
Marketing
Coaching & Leadership
Cloud & Infrastructure
TurnKey
Productivity & Collaboration
Whitten & Roy Partnership
Sales & Customer Support
Hiring & Recruiting
Coaching & Leadership
Salesforce
Sales & Customer Support
Zendesk
Sales & Customer Support
Drift
Sales & Customer Support
Hubspot
Sales & Customer Support
FAQs
Explore more FAQs
19
What is Madica’s relationship with Flourish Ventures?
Madica was spun out of, and is an affiliate of, Flourish Ventures an early stage global venture capital firm that backs entrepreneurs whose innovations advance financial health and prosperity for individuals and small businesses.
18
What exactly do the immersion trips entail, and are they fully funded?
Participants can join in up to 3, week-long immersion trips throughout the program. Each trip is designed around specific themes and is designed for face-to-face meetings with mentors and peers and networking with global investors and key ecosystem stakeholders. During the program, cohorts will be informed about the destinations, frequency and commitment required for these trips, which Madica will organise and fund.
17
Will you join the Board of the startups you invest in?
No. Madica has no primary intentions of joining the boards of startups or making follow-on investments. We want to give you the tools to succeed, but do not want to micromanage your day-to-day growth strategy.
16
How much Equity does Madica get from startups it invests in?
Madica aims to be founder-friendly and will make use of Simple Agreements for Future Equity (SAFES) (or similar) with a variable valuation cap for investments into successful startups.
15
What is the background of the mentors?
The Madica mentors are highly successful founders of African startups or have experienced remarkable growth journeys with significant functional experience across legal, business development, tech, marketing, and more. They were selected to provide continuous hands-on guidance that goes beyond one-off advice.
14
How does mentorship work?
Successful startups in the program will develop a plan for the duration of the program, highlighting their top three priorities. Based on this, a lead mentor will be assigned to each start-up, and founders and the mentors can request specific support areas and concerns. To prevent conflict of interest, mentors must also declare existing investments.
13
Can I email periodic updates if my startup didn’t make a successful application?
Yes, we’d always love to hear about your progress; you can always drop us a line at hello@madica.vc. If your application has been unsuccessful, we encourage you to reapply at any time you feel you are in a better position to advance. We also advise that you make good use of the feedback provided from your initial application by addressing all concerns before putting in a new application.
12
As a Madica portfolio company, what are Madica’s expectations of us and do we have to participate in the mentorship and immersion trips?
Madica is focused on helping startups achieve their set objectives over a 12 -18-month period and is structured in a convenient way to ensure the right balance is struck. Founders have ample time to focus on executing their day-to-day tasks. Most of the workshops will be virtual, with in-person components taking place once every couple of months. Overall, founders can expect to commit 20 hours a month (5 hours a week) to the Madica curriculum.
11
What does the Madica program entail?
The investment program is a 12–18-month customised program with: Access to world-class mentors with vast knowledge and experience in starting and/or growing companies on the African continent. Executive coaches to support founders. Peer-to-peer learning among founders. Immersion trips to regional and global ecosystems. Access to global networks and investors. Access to world-class tools to accelerate your startup.
10
If my application is successful, when will Madica complete its investment?
Subject to completion of satisfactory legal and financial due diligence and acceptance to the Madica program, Madica will invest in admitted start-ups at the start of the program.
9
How many months after the initial application to the program can we re-apply?
If your application has been unsuccessful, we encourage you to reapply at any time you feel you are in a better position to advance. We also advise that you make good use of the feedback provided from your initial application by addressing all concerns before putting in a new application.
8
Do all applications receive a response?
Applicants will be notified of the status of their application at every stage of the screening process. However, those who do not make it to the second stage can request feedback on the reasons behind an unsuccessful application.
7
When will I get feedback on my application?
Once you've applied to Madica, the first screening stage typically takes a week, barring any backlogs. If successful, you will be invited to a second stage where the Madica team will liaise with you personally to learn more about your team, business, solution, and the space you operate in. Subsequently, Madica will undergo a thorough due diligence process, including a data room review and correspondence with some of your customers and partners. This will take an average of eight weeks, after which you will be informed about the outcome of your application.
6
What is the investment ticket size Madica invests in startups?
Madica invests up to $200,000 in African pre-seed startups. The exact amount is determined on a case-by-case basis.
5
What sectors does Madica invest in?
Madica is sector agnostic. We invest in tech companies across various industries.
4
Is there a deadline for applications to the Madica Investment program?
No, there is no deadline for applications. Madica reviews all applications on a rolling basis.
3
How do I apply for investment in Madica?
To make your application, click here and respond to the questionnaire. We have made the questions simple to respond to.
2
What do you look for in the startups you invest in?
To be eligible for the program, mission-driven start-ups must have the following: Minimum viable product (MVP) with the traction of some paying customers; Founder(s) who are engaged full-time; and Startups have received little or no institutional funding and are based in Africa. Madica, being a pre-seed investment program, will prioritise founders who will not be raising funds during the program and those with whom a $200,000 investment will significantly impact achieving their goals within the next 12 to 18 months.
1
What is Madica
Madica is a structured investment program for pre-seed-stage companies in Africa. The program runs for 12- 18 months with an investment of up to $200,000.
1
Question
Answer
MADE IN AFRICA